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I know what it's like when your brain won't shut off.

The short version

I'm Richard Boehmcke. I'm a National Board Certified Health & Wellness Coach (NBC-HWC), Duke University trained, and a NASM certified personal trainer and nutrition coach.


I help professionals over 35 fix the sleep and stress patterns that wearables measure but can't change.


Before this, I spent 20 years in customer success at tech startups, managing teams and building businesses. I understand what it's like when your job demands constant vigilance and "just relax" is not a real option.


The longer version

In 2017, my New Year's resolutions weren't resolutions. They were a 14-column, 94-row spreadsheet.


I was obsessed with self-improvement. More goals, more productivity, more optimization. I thought if I just worked harder and tracked everything more carefully, I'd finally feel like I had it together.


I didn't.


A few years later, my wife got sick. Then the world got COVID. We postponed our wedding twice. I went fully remote and watched the freedom I'd been promised slowly turn into a trap. I changed jobs. Then changed jobs again. Each time I told myself the next one would be different.


During all of this, I wasn't sleeping. I was lying awake running through worst-case scenarios, mentally rehearsing tomorrow's meetings, calculating how many hours of sleep I'd get if I fell asleep RIGHT NOW. I was exhausted during the day and wired at night. I was snapping at the people closest to me. And I was doing the same thing over and over and wondering why nothing was changing.


Then I left work entirely. For 18 months, I applied to over 2,000 jobs while writing 5 books. I was deeply fulfilled creatively and profoundly unhappy. The rejection emails piled up. The thoughts crept in: "Something is wrong with me." "Everyone else has it figured out." "I need to try harder."


I was doing the exact thing I now help my clients stop doing: treating the symptoms instead of the pattern.


When I finally got a new job, my boss quit in my second week. I was immediately miserable again. After years of daily practice and focus, I was still no happier than I'd been five years earlier.


Something fundamental had to change. Not another resolution. Not another spreadsheet. A different way of approaching my own life entirely.


I enrolled in the Health and Wellness Coaching Program at Duke University.

What changed

The Duke program didn't give me tips. It gave me a framework for understanding why smart, capable people get stuck in patterns that don't serve them. It taught me that people don't do what they're "supposed to do." They do what they've been trained to do, or what they've figured out on their own.


My sleep improved when I stopped treating bedtime like a finish line and started treating it like a transition. My stress improved when I stopped trying to optimize everything and started identifying what actually mattered. My life improved when I stopped adding and started subtracting.


Now I get to do the thing I've always been best at: creating space for people to say things they've never said aloud. Asking the questions that get underneath the surface. Helping someone see what they can't see on their own.


The difference is, now I do it with 20 years of business experience, a Duke certification, and a proven behavior change process behind me.

What I won't do / What I will do

I'll never tell you to work harder. I won't force a system on you that doesn't fit your life. I won't make you feel like you're failing just because you're struggling.


But I will ask you hard questions. I will push you to make small, lasting changes instead of dramatic overhauls. And I will help you build a system that is personalized for your life, not a hypothetical perfect one.

For the first time in a long time, I feel a sense of clarity and empowerment. What once seemed impossible for my well-being and future now feels not just achievable, but inevitable.”


Linh - Former Client

Next Steps

HSA and FSA eligible with a Letter of Medical Necessity from
Get Your Free Sleep WorkbookBook a Free 15-Minute Consultation

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