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Sleep coaching for professionals over 35 who already tried
the tracker, the supplements, and the wind-down playlist.
Sleep coaching for professionals over 35 who already tried
the tracker, the supplements, and the wind-down playlist.
11:14 PM
You finished everything. Inbox zero. Kids asleep. You earned this rest. But your brain didn’t get the memo.
11:47 PM
You’ve checked your phone twice. Adjusted the pillow three times. Your wearable is on your wrist and you already know tomorrow’s sleep score is going to be red.
2:43 AM
Wide awake. Calculating how many hours you have left if you fall asleep RIGHT NOW. You won’t.
6:30 AM
Alarm. You slept, technically. You don’t feel like it.
7:15 AM
You check your sleep score. Deep sleep: 14 minutes. Restfulness: poor. You knew it before the app confirmed it.
Sound familiar?
You’re not lazy. You’re not broken. You’re not “bad at sleeping.” You’re a high-performing professional whose brain has been trained to treat everything as urgent. And that training doesn’t shut off at bedtime.
You’ve tried the apps. You’ve bought the supplements. You own the tracker. None of it fixed the underlying pattern.
This is where real change starts. Not with data.
With behavior.
Measures the problem. Gives you data. Shows you the red score. It’s very good at telling you what happened last night.
Change the pattern that caused it. Your Oura ring can tell you that you got 12 minutes of deep sleep. It can’t tell you that the reason is you checked Slack at 10:45 PM and your brain interpreted it as a threat. It can’t stop you from mentally rehearsing tomorrow’s meetings at midnight. It can’t retrain the habits you built over 15 years of high-pressure work.
You’re trying to go from 60 mph to 0 mph. Every night, you run at full speed until your body gives out, then wonder why you can’t sleep. Your brain needs a transition. Not a hard stop. No device, app, or supplement builds that transition for you.
But changing your habits with someone who understands the pattern? That’s what coaching does. And it works.
My clients don’t come to me for sleep tips. They come because they’re tired of being tired and nothing they’ve tried has stuck.
Here’s what actually changes:
This isn’t relaxation advice. This is behavior change built for people whose brains don’t shut off.
She thought she needed efficiency hacks. Better systems. A tighter schedule.
What she actually needed was sleep.
We didn’t add anything to her plate. We subtracted. We focused on one thing: the rest she’d been cheating herself out of since becoming a parent.
The result? More energy to parent the way she wanted. A morning rush that felt manageable. The efficiency she’d been chasing, with sustainable discipline instead of unsustainable hyper-discipline.
“The real missing piece amidst the frenzy of my midlife was the sleep and cognitive rest that I had been cheating myself from since becoming a parent.”
— Rhiannon, Client
I use a proven behavior change methodology from Duke University. Not tips. Not hacks. A structured process that works even when your schedule is unpredictable.
Step 1: We figure out what’s actually keeping you up. It’s rarely what you think.
Step 2: We build a sleep system around YOUR life, not a hypothetical perfect one.
Step 3: We create a contingency plan for when life gets chaotic. Because it will.
Step 4: You learn to maintain this without me.
Three months. One focus area. Real results.
National Board Certified Health & Wellness Coach (NBC-HWC). Duke University trained. NASM certified personal trainer and nutrition coach.
Before coaching, I spent 20 years in customer success at tech startups. I understand what it’s like when your job demands constant vigilance. When “just relax” isn’t an option. When you can’t afford to be tired but can’t seem to stop being tired.
I also know that people don’t do what they’re “supposed to do.” They do what they’ve been trained to do, or what they’ve figured out on their own. If your sleep habits were built during years of high-stress work and parenting, no wearable is going to retrain them. A coach will.
"Working with Richard was like seeing the fog lift.”
— Kevin
“I’ve gone from feeling lost and disconnected to having clear tools that help me stay grounded and focused on my priorities.”
— Ibrahim
“Richard helped me break down the real and imagined obstacles that were keeping me from a full night’s sleep.”
— Rhiannon
“I could not have, and would not have, made some meaningful changes without Richard.”
— Tara
Another year of 2 AM wake-ups. Another year of snapping at people you love. Another year of watching your sleep score turn red and feeling powerless to change it.
Or you can fix the pattern underneath.
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